Welcome to ¡Viva La Mainstream!

Hey there,

Welcome to version 2.0 of ¡Viva La Mainstream! If you’ve been familiar with VLM for awhile, you know we started out on Blogger, till they got all uppity about the whole posting mp3s and nonsense. So after much cursing, muttering under my breath and a few things thrown at the wall, I decided the logical course of action was to jump ship and migrate to a new site. Hence, the new site here on WordPress. If you’ve never heard of VLM before this paragraph, read onward to see what you’ve come across.

I’ve been a music geek since sometime in high school. I’ve been writing things (all kinds of things) since before that. One day during my freshman year of college, my girlfriend told me I needed to get a hobby. Realizing that music was a passion of mine and having been told that writing was a talent of mine, I decided to combine the two and start a blog. The process was a pain in the ass for the first year or so. I was making everything up as I went, and it was all terribly inconsistent. As I wandered about the other music blogs on the web, I realized very few people were talking about the music I liked, and when they were, they were bashing it for being mainstream radio friendly garbage. These blogs had a way of thinking that I should be giving my undivided attention to esoteric, pretentious indie bands that I had no emotional investment in. I was frustrated and needed to tell people about it. And lo, suddenly VLM had a purpose.

¡Viva La Mainstream! is dedicated to giving a voice to the supposedly mindless corporate music that the average Joe might already know about, but yet can’t find anyone else taking seriously on the internet. Pretty much everything is fair game ’round here, but like everyone else I have opinions and strong likes and dislikes, and you’ll hear about them. For example, the Foo Fighters are gods among men. Likewise, Feist puts me to sleep. I invite encourage anyone who comes across this site and has something to say about what I say to do so. I may not always agree with you, but I’ll sure as hell let you have your opinions and won’t begrudge you the chance to tell me I’m full of crap (here’s a secret: every blogger is to some degree).

So go forth, and read the blog if you wish. If you truly love what you see, bookmark me, find me on the Hype Machine, and for God’s sake, keep coming back!

Thanks for checking in,

==TJ==